Company profile · Technology
Xiaomi
小米集团
Xiaomi is a Beijing consumer-electronics company that became one of the world's three largest smartphone makers within a decade of its founding, built an ecosystem of connected home devices, and in 2024 entered car making with the SU7 electric sedan — one of the fastest new-entrant successes in the industry.
Key facts
Overview
Lei Jun founded Xiaomi in 2010 with the MIUI Android skin and a strategy of selling well-specified smartphones online at thin margins, funded by internet services. The company reached the global top five in smartphones by 2014, listed in Hong Kong in 2018, and built through investments an ecosystem of hundreds of partner companies making connected devices — from power banks and air purifiers to scooters and televisions — sold under Xiaomi and Redmi brands. It is consistently among the top three smartphone vendors worldwide with Samsung and Apple, strongest in India, Southeast Asia, Europe and Latin America.
In March 2024 Xiaomi launched the SU7 electric car, built in its own Beijing plant, and added the YU7 SUV in 2025; the automotive business reached scale faster than any recent entrant. Revenue was 365.9 billion yuan in 2024 and grew strongly into 2025.
Market position
Top-three smartphone vendor worldwide by shipments, the leading consumer IoT ecosystem in China, and a rapidly growing electric-vehicle maker; competes on price-to-specification across all three.
Key strengths
- Global smartphone scale at low cost
- Ecosystem of connected devices and the Xiaomi Home app
- Online and offline retail (Mi Home stores)
- Electric vehicles (SU7, YU7) built in-house
- Strong brand among younger consumers in emerging markets
What the company does
Smartphones
- Xiaomi, Redmi and POCO phones
- Tablets, laptops, wearables
Smart home and IoT
- Televisions, appliances, air purifiers, robot vacuums
- Xiaomi Home ecosystem and partner products
Electric vehicles
- SU7 sedan
- YU7 SUV
Internet services
- Advertising, gaming and fintech services on devices
Present in about 100 countries. Regions: China, India, Southeast Asia, Europe, Latin America, Middle East. Cars sold in China only as of 2026; overseas EV sales planned.
For a foreign counterparty
- Price and distribution
- Retail partners and distributors gain a high-volume brand with fast product cycles.
- Ecosystem supply
- Xiaomi's partner factories are a sourcing route for connected devices.
- Automotive newcomer
- A supplier base and technology partners built quickly; component makers seek Xiaomi contracts.
Considerations
- Thin margins
- Hardware margins are deliberately low; distributors work on volume.
- Trade and security scrutiny
- Xiaomi was briefly on a US investment blacklist in 2021 (removed after litigation); Indian tax and foreign-exchange investigations have affected its largest overseas market.
- Automotive risk
- Car making absorbs capital; a fatal SU7 crash in 2025 drew scrutiny of driver-assistance marketing.
Milestones
- 2010-04 — Founded in Beijing
- 2011-08 — First smartphone, the Mi 1
- 2014 — Enters global top five in smartphones
- 2018-07 — Hong Kong IPO
- 2021-03 — Announces entry into electric vehicles
- 2024-03 — SU7 electric sedan launched
- 2025-06 — YU7 SUV launched
Official site: www.mi.com/global/
Frequently asked questions
Other companies in technology: Huawei · Tencent
Sources
- Xiaomi Corporation — 2024 annual report — Xiaomi Investor Relations (retrieved 6 September 2026)
- Xiaomi reports revenue of RMB 111.3 billion in Q1 2025 — TradingView / Xiaomi results (retrieved 6 September 2026)
- 2025 Fortune Global 500: BYD and Huawei enter top 100, Xiaomi jumps 100 places — ChinaEVHome (retrieved 6 September 2026)
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